zaca

—

Megally Team Feedback:

Thanks for uploading the executive summary. Based on that, you will find below feedback/questions/comments that might help you as you move forward and develop your strategy. Let us know if you have any question

¡P What is not clear from 2-pager

o Who are your customers: farmers only? Or farmers and buyers? Will zaca provide the connection between the 2 groups?

o Be more precise about the value proposition to farmers and their current “pain”: is it a problem of information (in which case: why don’t they go to the local markets to check prices and sell their products), or is it a problem of bargaining power (in which case, can zaca play a role)?

o What price information will farmers try to get? Market prices or “village” prices? Will “village” prices be recorded in the database as well? (ie. price paid by intermediaries who visit the village)

¡P Things to work on for the business plan

o What is the ultimate long term vision of zaca? What will be the role of intermediaries in the future?

o Should buyers, ie. big companies, play a leading role in the business model? What is their problem with the current system (no information about local production, no information about local prices, unreliability of supply …)?

o How will you reach customers beyond the ITESM network?

o Who will play the role of agents beyond the ITESM network? How can it be sustainable?

o Social impact: how do you think zaca will affect the lives of farmers? Is this quantifiable?

–
Esmeralda Megally